If you are walking around the streets of Maseru, you will immediately notice that you are surrounded by Volkswagen and Toyota braded vehicles. These two brands are the most popular in Lesotho and by far it dominates the car markets in the country. The core reasons for the dominance of Volkswagen and Toyota in the Lesotho market are the easily availability and cheap price of spare parts as well as the availability of garages that handle minor servicing and maintenance, paint as well as heavy maintenance of those vehicles. Recently, the models Volkswagen Golf and Toyota Corolla are the most widely wanted in the market.
Models such as Toyota Vitz, Volkswagen Beetle and Polo are very popular due to their lower price and low fuel consumption; their small size also makes them easy for parking. They have lot of advantages to the urban life.
Hilux and Golf are among the top popular higher cost Toyota and Volkswagen brands in Maseru, as well as Audi A4 and Honda CR-V, and latest models of other brands.
Brands such as Mercedes-Benz, BMW, Honda, Mitsubishi and Peugeot also have significant share in the Lesotho market. However, due to their expensive price, high price of spare parts, uneasy access to garages of some of these brands, relatively higher fuel consumption, re-sale value, etc. they are less popular.
In recent years, many people are now turning into buying pickup trucks. Ford, Nissan and Toyota are among the most popular pickup trucks in the market.
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